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Belgian pilsner

Stella Artois

Type	Beer
Manufacturer	Anheuser–Busch InBev
State of origin	Leuven, Belgium
Introduced	1926
Booze by volume	4.6 to 5.2 percent
Style	Pilsner[1] [two]
Ingredients	Saaz hops,[three] malted barley, maize, yeast, water
Website	stellaartois.com

Stella Artois ( ar-TWAH ) is a pilsner beer,^[1] first brewed in 1926 by Brouwerij Artois in Leuven, Kingdom of belgium. In its original grade, the beer is five.ii per cent ABV, the country's standard for pilsners. The beer is too sold in other countries like the UK, Ireland, Canada and Australia, where it has a reduced ABV.^{[four] [five]} Stella Artois is endemic by Interbrew International B.V. which is a subsidiary of the world's largest brewer, Anheuser-Busch InBev SA/NV.^[6]

History

The Den Hoorn brewery in Leuven was opened in 1366 when information technology was a tavern brewing its own beer for sale to hunters under the sign of a hunting horn. In 1708, Sébastien Artois became caput brewer; and then, in 1717, purchased the brewery, renaming it Brouwerij Artois.^[7]

In 1926, Brouwerij Artois launched Stella every bit a Christmas beer,^[viii] named after the Christmas star.^[9] First sold in the winter season, it eventually became available year-round, with exports into the broad European market commencing in 1930.^{[ citation needed ]} Production was halted for a catamenia when operations were suspended during Globe State of war Ii. By 1960, near 100 million gallons of Stella Artois were being produced annually. Whitbread began to mash information technology under contract in the United kingdom of great britain and northern ireland in 1976.^[x]

In 1988, Brouwerij Artois was a founding member in the merger creating Interbrew. That year, Taylorbrands founder David Taylor created a new package pattern, canteen design, and shape. The original 1926 bottle label inspired the design, which replaced a 1960s pattern. The design incorporates the horn symbol and the 1366 date of the original Den Hoorn brewery. The label also shows medals for excellence awarded to Brouwerij Artois at a number of trade exhibitions in Belgium in the 19th and 20th centuries. The name Stella Artois is held within a cartouche which was influenced by the style of Belgian compages in Leuven.^{[ citation needed ]}

In 1993, Interbrew moved production of Stella Artois into a new, fully automatic brewery in Leuven. In 2004, Interbrew was part of the merger creating InBev, and by 2006, total annual production volume of Stella Artois exceeded ane billion litres.

In 2008, InBev was part of the merger creating the Anheuser-Busch InBev (AB InBev) brewery company. That same year, a lower-alcohol version, Stella Artois 4%, was introduced in the Uk market.^{[11] [12]} In 2011, a cider, Stella Artois Cidre, was launched.

In 2020, AB InBev reduced the alcohol content of their beers for the Uk market, from 4.eight% to 4.6%. The original UK strength of Stella Artois was v.2% and 4.8% from 2008 till 2020.^[four] According to Freddy Delvaux, former caput of the in-house laboratory, the Belgian version was 33 IBU when he joined the lab in 1973, compared to just twenty IBU in 2014.^[13]

Production

Stella Artois brewery in Leuven

The global canteen of Stella Artois

Stella Artois is brewed in Belgium (in the plants at Leuven and Jupille) and the United Kingdom, every bit well equally in other countries.^[fourteen] Much of the beer exported from Europe is produced at InBev'south brewery in Belgium, and packaged in the Beck'due south Brewery in Bremen, Germany. Stella Artois is also brewed for the Australian market place by King of beasts.^[xv] In the United States, Stella Artois is imported and distributed by Anheuser-Busch.^[v] For the Hungarian market, Stella Artois is brewed in Bőcs, Hungary, past Borsod Brewery, under licence from InBev. For the Canadian market place is brewed by Labatt Brewery in Ontario, Canada.

Stella Artois is available on draught and in several packaged sizes.

Ad

United Kingdom

Initially, brewers Whitbread launched Stella in the UK with advertisements featuring the slogan "Stella'south for the fellas who have their lager potent". The images showed a Stella-monogrammed half-pint glass (due to its strength) – in 1 advertisement with a muscular 'glass arm' for a handle, in the other a glass sitting abreast a torn-in-one-half telephone directory. This was the same creative unit of measurement which was involved, at the fourth dimension, in Whitbread's launch of Trophy Bitter "The pint that thinks it's a quart".

In the 1980s and 1990s, the Stella Artois advert slogan in the United Kingdom was "Reassuringly Expensive". The UK television advertising campaigns became known for their distinctive style of imitating European cinema and their leitmotiv inspired by Giuseppe Verdi's La forza del destino. The campaigns began with a series of advertisements based on the 1986 French movie Jean de Florette, directed past the British duo Anthea Benton and Vaughan Arnell, moving on to other genres, including war films, silent comedy and surrealism. They have used notable film directors such as Jonathan Glazer. Furthermore, the brand makes extensive use of the French language in its advertizing campaigns, even though the beer brand originates from the monolingual Dutch-speaking metropolis of Leuven. An example of this tin be seen in the advertisement campaign for Stella Artois Cidre, in which the tag-line "C'est cidre, not cider" is used, although this cider is produced in Zonhoven, which also lies in the Dutch-speaking Flemish region.^[16]

Stella Artois is advertised equally containing "only iv ingredients: hops, malted barley, maize and h2o". Yeast is also an ingredient used in the fermentation process, but almost all of it is removed earlier packaging. Since 2009, Stella Artois has been suitable for vegans, as isinglass (fish float) is no longer used to remove trace amounts of yeast.^{[ citation needed ]}

Make image

At least since the early on 21st century, Stella Artois has carried the nickname of the "wife beater" in the United Kingdom, due to a perceived connectedness between binge drinking involving the brand and domestic violence against women. In January 2012, the online activities of AB InBev lobbyists, Portland Communications, were exposed in the Britain when Tom Watson, a fellow member of the Labour opposition party said that the visitor (then endemic past Tim Allan, a former advisor to ex-Prime Minister Tony Blair) was trying to remove references to Stella Artois from the "wife beater" disambiguation page and the phrase "wife beater" from the article on Stella Artois in the English Wikipedia.^{[17] [18]}

Marketing

Stella Artois has been associated with film in the UK since 1994, organising events, sponsoring television receiver, and hosting a website. Stella Artois has been or is a primary sponsor of the Cannes, Melbourne, and Sundance film festivals, the Independent Spirit Awards, the Dallas International Film Festival, and the Little Stone Flick Festival.

Stella Artois has broadcast several Super Basin ads, as part of Anheuser–Busch InBev's overall ad buys during the game. The make fabricated its debut during Super Bowl XLV in 2011, in an ad starring Adrien Brody. The commercial was heavily criticised in the Belgian media for giving the impression that the beer is French.^{[19] [20]}

Encounter as well

• Artois Bock
• Beer and breweries past region
• Peeterman Artois

References

1. ^ ^{a b} McFarland, Ben. "Stella Artois". Craft Beer and Brewing . Retrieved 2 July 2019.
2. ^ Jackson, Michael (30 July 1999). "Kingdom of belgium'due south Neat Beers". Beer Hunter . Retrieved 2 July 2019.
3. ^ "Stella Artois". www.waitrose.com . Retrieved 2 February 2018.
4. ^ ^{a b} "Inbev expected to launch 4% Stella Artois". Morning Advertiser. 24 June 2008. Archived from the original on 26 Apr 2012. Retrieved 26 June 2009.
5. ^ ^{a b} "Anheuser-Busch: Brand List". Archived from the original on 19 Oct 2010. Retrieved 11 June 2009.
6. ^ "Company Overview of Interbrew International B.Five." Bloomberg Research. Bloomberg. 2016. Retrieved five February 2017.
7. ^ "Artois Brouwerij". biernet.nl.
8. ^ Wolinski, Cat (29 March 2019). "11 Things You Should Know About Stella Artois". Vine Pair . Retrieved two July 2019.
9. ^ Fisk, Peter (twenty Baronial 2009). Marketing Genius. John Wiley & Sons. p. 316. ISBN978-ane-907293-40-5.
10. ^ Interbrew acquires brewing activities of Whitbread Retrieved 1 November 2012. Archived 23 Dec 2010 at the Wayback Auto
11. ^ "Sentinel the new Stella Artois iv% commercial". marketingmagazine.co.uk.
12. ^ "No shine outcome as Stella 4% sales autumn". The Grocer. xvi May 2011. Retrieved 4 Jan 2012.
13. ^ Garshol, Lars (19 May 2014). "Professor Delvaux".
14. ^ "Sun Inbev Ukraine Brands : Stella Artois". Archived from the original on two December 2008. Retrieved five October 2008.
15. ^ "Lion welcomes Stella Artois and Belgian specialty beers into its Australian portfolio". 19 December 2011. Archived from the original on 18 March 2014. Retrieved 19 December 2011.
16. ^ "Konings maakt Stella Artois Cidre". 30 March 2011. Retrieved 10 September 2012.
17. ^ Wright, Oliver (4 January 2012). "Lobbying company tried to wipe out 'married woman beater' beer references". The Contained. Archived from the original on 24 May 2022. Retrieved 14 March 2012.
18. ^ White, Anna (4 January 2012). "Portland brews upwards row over 'wife-beater' Stella". The Daily Telegraph. Archived from the original on 12 January 2022. Retrieved fourteen March 2012.
19. ^ HLN.exist (8 February 2011). "Chique 'Franse' Stella-spot gaat de mist in op Super Bowl". De Persgroep Digital. Archived from the original on 10 June 2016. Retrieved 10 June 2012. {{cite web}}: CS1 maint: bot: original URL status unknown (link)
20. ^ De Standaard (8 February 2011). "Stella Artois maakt weinig indruk op publiek Super Bow". De Standaard . Retrieved 10 June 2012.

External links

• Official website
• Studio Artois: official movie website
• Brasserie Artois: Artois Family of Beers
• Rating on RateBeer.com

Source: https://en.wikipedia.org/wiki/Stella_Artois

Posted by: johnsonhicither.blogspot.com

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